ASA

Using Key Performance Indicators to Improve the Customer Experience

To keep our customer service performance top notch, Healthy Living is always evaluating our KPIs (Key Performance Indicators). One of these is the Average Speed of Answer or ASA. This metric tells us how long customers and providers are waiting to speak with an agent when they call. Our goal in this area the “80/20 Rule” – we strive to answer 80% of our calls within a 20 second or less wait time.

Our ASA fluctuates daily and monthly, but we always watch this number and try to keep getting better. Here are our latest stats:

  • December, 2017 – average of 19 seconds
  • January, 2018 – average of 21 seconds
  • February, 2018 – average currently at 26 seconds

By monitoring Key Performance Indicators like Average Speed of Answer, we are more aware of what our customers are experiencing and hold ourselves more accountable, all so that we can continuously improve.