Healthy Living’s New Logo
Last year, we decided it was time to create a revised Healthy Living logo that better reflected who we are as an organization and as a team. The new Healthy Living logo took many months, lots of conversations, and many alternative logo options that didn’t work for us. Thankfully, we think this final logo is really going to serve us well.
The logo’s concept isn’t fancy, but it is visually appealing, and its simplicity will make it versatile and let other design elements shine. Our team has decided to continue using the same color scheme for the logo as in the past and also make a couple of different layout versions (vertical and horizontal).
We believe that our new logo is true to Healthy Living in many ways. It is straightforward and honest with no presumptions. It isn’t fussy, it’s a clean design, and it will be easy to work with for future projects. Our Core Values were a starting point for our blog planning.
It took us awhile to find a graphic designer who could understand our goals and who was ready to help us create a logo that would reflect our Core Values. Nikki Cohoon turned out to be absolutely amazing to work with. She is a strong communicator, a great listener, very flexible, and brought a lot of creative ideas to the table. We started with some more conceptually creative designs, including some that reflected our connection to the City of Detroit. Then as we sat down with the larger leadership team, we decided to simplify to the logo you see today.
We hope you can feel some of our excitement about this new logo. Watch for it on our website, social media, and other communications!